PRIVACY POLICY – FOODGUIDE

version 20/03/2026

 

Sellyd bv  |  't Rode Paard 24, 8510 Bellegem (Kortrijk)  |  BE 1004.382.045  |  info@foodguide.be

 

This Privacy Policy describes how Sellyd bv, operator of Foodguide (foodguide.be), collects, processes and protects personal data, in accordance with the General Data Protection Regulation (GDPR, Regulation (EU) 2016/679) and applicable Belgian legislation.

 

1. Data Controller

 

The data controller for personal data processed via Foodguide is:

Sellyd bv, 't Rode Paard 24, 8510 Bellegem (Kortrijk) – Belgium

Email: privacy@foodguide.be

 

2. What personal data do we process?

 

2.1 Account data (producers & retailers)

  • Name and first name of the contact person
  • Professional email address
  • Company name and company registration number
  • Billing address
  • Phone number (optional)
  • Password (stored in hashed form)

2.2 Usage data

  • IP address and browser information
  • Date and time of login and actions on the platform
  • Downloaded product sheets

2.3 Communication data

  • Email correspondence with Foodguide / Sellyd
  • Support tickets

2.4 Payment data

  • Billing data (name, address, VAT number)
  • Payment status (no full payment card data — payment processing via certified external partner)

 

3. Purposes and legal bases of processing

 

Purpose

Legal basis

Creating and managing accounts

Performance of contract (Art. 6.1.b GDPR)

Invoicing and subscription management

Performance of contract + legal obligation (Art. 6.1.b and 6.1.c GDPR)

Platform security and fraud prevention

Legitimate interest (Art. 6.1.f GDPR)

Platform improvement (analytics)

Legitimate interest (Art. 6.1.f GDPR)

Sending functional emails (password reset, invoices)

Performance of contract (Art. 6.1.b GDPR)

Commercial newsletter / product news

Consent (Art. 6.1.a GDPR) — unsubscribe available in every email

Compliance with legal obligations (e.g. accounting)

Legal obligation (Art. 6.1.c GDPR)

 

4. Retention periods

 

Sellyd does not retain personal data longer than necessary for the purpose for which it was collected:

Category

Retention period

Account data (active account)

For as long as the account is active

Account data (after termination)

30 days, then deletion (unless legal retention obligation applies)

Billing data

7 years (Belgian accounting legislation)

Log files / usage data

12 months

Email correspondence

2 years after last contact

Newsletter consent

Until consent is withdrawn

 

5. Recipients and data transfers

 

Sellyd shares personal data only with:

  • Hosting and infrastructure partners (servers located in the EEA)
  • Payment processor (PCI-DSS certified, EEA)
  • Email service provider for transactional emails
  • Accounting and invoicing software
  • Public authorities where required by law

All processors are bound by a data processing agreement in accordance with Art. 28 GDPR. No transfers to countries outside the EEA take place without appropriate safeguards (Standard Contractual Clauses or adequacy decision).

 

6. Rights of the data subject

 

Every user whose personal data Sellyd processes has the following rights under the GDPR:

Right

Description

Access (Art. 15)

You may request an overview of the personal data we process about you.

Rectification (Art. 16)

You may have inaccurate or incomplete data corrected.

Erasure (Art. 17)

You may request deletion, unless a legal retention obligation applies.

Restriction (Art. 18)

You may have processing restricted in certain circumstances.

Portability (Art. 20)

You may request your data in a structured, machine-readable format.

Objection (Art. 21)

You may object to processing based on legitimate interest.

Withdrawal of consent

You may withdraw a previously given consent at any time.

 

Requests can be submitted via: privacy@foodguide.be

Sellyd responds to requests within 30 days. For complex requests, this period may be extended by a maximum of 60 days, with notification.

You also have the right to lodge a complaint with the Belgian Data Protection Authority (GBA/APD): www.dataprotectionauthority.be

 

7. Security

 

Sellyd takes appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure or alteration. This includes:

  • TLS encryption for data transfers
  • Encrypted storage of passwords (bcrypt or equivalent)
  • Access control based on the need-to-know principle
  • Regular backups and security audits
  • Data breach procedure in accordance with Art. 33-34 GDPR

8. Cookies

 

Foodguide uses cookies. Please refer to our separate Cookie Declaration for a full overview of the cookies used, their purposes and how you can manage your preferences.

 

9. Minors

 

Foodguide is exclusively intended for professional users (B2B). We do not knowingly collect personal data from persons under the age of 18. If we become aware of such processing, the relevant data will be deleted immediately.

 

10. Changes

 

Sellyd may update this Privacy Policy at any time. The most recent version is always available at foodguide.be. In the event of material changes, registered users will be informed by email.

 

11. Contact

 

Sellyd bv – Privacy | 't Rode Paard 24, 8510 Bellegem | privacy@foodguide.be